Fruit and Vegetable Market News Branch
Volume II ¨C Number 14 Issued Weekly Friday, April 04, 2008
1, 2
Advertised Prices for Fruits & Vegetables at Major Retail Supermarket Outlets 03/29 to 04/10
Ads Celebrate Spring
The onset of Spring was the theme of many retail ads this week with specials throughout the store. Meat sales were
common and a few retailers in warmer parts of the country were even promoting items for outdoor grilling. ¡°Buy-one-get-
one-free¡± and ¡°10 for $10¡± specials were also quite prevalent.
Fresh produce ad activity was about the same compared to last week. However, fruits were featured nearly 18 percent
less often with the majority of fruit items showing a decline in activity. Conversely, vegetables were featured about 19
percent more often than last week. The most notable increases were seen on asparagus, corn, and tomatoes (combined
tomato items). Despite the decline of fruit ads and increase in vegetables, though, the most widely featured individual
items were mostly fruits. The top 5 items this week were: grapes, asparagus, strawberries, mangoes, and sweet onions.
Many retailers seem to be featuring organic items more prominently in ads recently. This week, there were a variety of
ads for organic items. In addition to those in this report, ads for organic avocados, broccoli, cauliflower, bell peppers,
eggplant, potatoes, and zucchini were noted.
1 - Fruit and Vegetable Market News surveys more than 200 retailers, comprising roughly 17,000 individual
stores, with online weekly advertised features.
2 - Date range reflects one week of data collection ending on the report release date and encompasses ad pricing
good from the Saturday before report release date through the following Thursday.
